Introducing MOOT! It's sweet, refreshing and the perfect drink to treat yourself to anytime anywhere. Traditional Taiwanese milk tea in less than 3 minutes! Why wait in line and spend more money when you could have your favorite flavors delivered right to your door? With a recent rise in popularity, instant milk tea complete with tapioca pearls seemed like an ideal product to strategize a brand identity for.

The second "Brand in a day," I created and designed the brand moot to deliver that classic bubble tea flavor right from the comfort of your own home. Derived from the words "moo" and "tea," the logo is a playful nod to tapioca pearls floating around in a puddle of rich milk tea with a color palette that is recognizeable and fitting. More moot please!