Proposal Elements
In helping to win engineering job contracts, our team submits proposal packages which include a cohesive set of graphically designed items including page header, envelope label, covers, organizational charts and any custom infographics needed. These packages are individually catered to each job and each client and are the bread and butter of what we do. They must maintain brand standards, promote our work and appeal to the cities and clients we are partnering with, as well as be informationally sound. To the right are just a few examples of the many covers and proposal elements I’ve enjoyed designing during my time with Kimley-Horn, which have helped us stand out in a competitive field and remain a top contender in the engineering world.
Please note: photography is not my own.
Social Media Graphics
To the left are a handful of social media graphics I created in partnership with internal partners for various emails, print application, and social media platforms to advertise both internal and public-facing initiatives. I collaborated with a variety of partners over the branding and messaging to produce unique and eye-catching graphics to help boost engagement and allow viewers to digest the information quickly without too much visual clutter. The use of client colors, hierarchy of information, clear call to action, and striking graphic elements ensured these visuals would be very visible, memorable and help generate excitement for the industry!
My thought process for these is often, “What kind of graphics would cause even another designer to pause, as well as engage the general public?” In my work at this firm I have sought to shy away from what would be expected in typical engineering-looking documents and bring new energy and light to the work happening in this industry. It’s my challenge to find ways to highlight information that might otherwise go unnoticed and draw in new audiences.
Ownership Presentation
I was recently approached by company leadership to create infographics for a presentation that could be used to inspire and train employees in their professional development. To the right are a few of the infographics and slides I created to convey the firm’s message visually and support the presenters as they interact with their audience. These graphics originated from the ideas and thoughts of the leadership team, and what started as a presentation deck covered with lines of text, became a comprehensive and visually pleasing deck that supports internal growth education.
It was an interesting challenge to me, taking statistical and informational wording and assembling a deck that captured everything thoroughly while keeping the messaging clear and straightforward. It was through careful study of the information, strategic use of charts, infographics, diagrams, icons, hierarchy and just enough text on the screen that I was able to produce a presentation the leadership team was proud to present and share with internal audiences.