Veronica Leslie is a dear friend and new entrepreneur! Fresh to the photography world, she was in search of a logo that would align with her personal taste and be the perfect emblem to represent her brand. She requested a simple, horizontal logo with flowers incorporated.


For this fourth "Brand in a day," project, I found elegant fonts that paired well together and drew the flowers as a simple line drawing. The goal was to create a simple, recognizable logo that was feminine, classy and timeless. It was designed to pair well with her photography style and visually capture her personality. Included in the deliverables was an additional submark and proposed color palette incorporated in marketing images below.