Tshirt fundraiser during COVID-19.

At the beginning of the Pandemic, I noticed the increasingly difficult circumstances for more vulnerable and underprivileged individuals and wanted to use design to support a relevant cause. Inviting others to help their community make it through a shared global experience was a meaningful challenge, and apparel seemed like a fun idea.
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TAKE HEART

TAKE HEART

For this project, I wanted the visual elements to uniquely speak to the complexity and difficulty of the challenges we were all facing during the pandemic. The image of a heart came to mind to symbolize compassion, empathy and the humanity that ties us all, so I created a drawing loosely based on an anatomical heart, which seemed a fitting symbol in the midst of the fight against a very physically taxing virus. Inspired by the scripture verse John 16:33, I decided to integrate the reference in the final iterations to remind the wearer to "take heart" in this season.

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Veronica Leslie Photography

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