The Ordinary has taken the beauty industry by storm, with it's effective products, minimal packaging and transparent business model. The brand is known for disclosing all its ingredients on the product labels, aligning with their core values of integrity and honesty. As innovative and advanced as they are, The Ordinary keeps things simple in an often over-complicated and over-saturated market.


As the first installment of my "Brand in a day" series, I took these key values and elements and dropped them into a brochure, simplifying the main goals and offerings of The Ordinary and capturing what sets them apart. The design expands on The Ordinary's sensible branding, aligning with their culture of simplicity and appealing to their target audience